NFL Huddle
NFL Huddle
For decades, Canadian NFL fans have had to travel south of the border to feel a part of the game. As the brand looked to grow its fanbase across the country, we couldn’t escape the undeniable truth that the rollercoaster of NFL fandom is best experienced in the company of fellow die-hards.
Enter The Huddle, the first and only official bar of NFL Canada that also doubled as a massive, disruptive OOH installation on one of Toronto’s busiest streets. We kicked off the NFL season with 6 sold out nights of prime-time football rivalry in Toronto netting massive news coverage across all major networks.
A concept so successful, it’s being adapted for international markets for the upcoming season. Hut Hut.
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