KFC Buckets Are Life
KFC Buckets are Life
If KFC knows one thing better than the rest, it’s buckets. All sorts of buckets. To cement the QSR’s love of basketball, we redesigned the iconic KFC bucket to be “regulation-sized” and placed it under the Bentway to launch KFCourt - the first-ever outdoor winterized basketball court.
In addition to sold-out court time, drop-ins from major basketball VIPs including Gary Trent Jr and Lethal Shooter, KFCourt also served as set for a 30 sec Superbowl spot, featuring homegrown talent, the Scarborough Shooting Stars.
“Buckets are Life” earned KFC wide-spread awareness on social and traditional media outlets, a 1300% increase in buzz among NBA fans and the #1 QSR basketball brand rank, all without an NBA sponsorship.